Media & Marketing Manager
Vatan Derneği | Ankara,Gaziantep |
07.12.2019 | 31.12.2019 |
Sivil Toplum | |
Yönetici | |
Tam Zamanlı | 4-9 |
İlan Detayları
JOB SUMMARY
WATAN is looking for a flexible and versatile Media & Marketing Manager who will be responsible for the growth of WATAN brand name, promote our Organization and increase Followers, Partners and Donors engagement.
RESPONSIBILITIES
- Develop strategies and tactics to get the word out about our organization and drive qualified traffic to our front door
- Design and implement local, national, international and social media strategy to align with WATAN goals
- Design & deploy successful marketing campaigns and own their implementation from ideation to execution aligned with WATAN strategy
- Suggest and implement direct marketing methods to increase the attention of the target audience
- Manage and develop the WATAN's websites and media platforms
- Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key players, Partners and Donors
- Be in charge of marketing budget and allocate/invest funds wisely
- Creating a wide range of different marketing materials.
- Maintain a strong online image for the organization through website & social media
- Liaise with business development department to ensure brand consistency
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Analyzing potential strategic partner relationships for organization marketing.
- Maintain effective internal communications to ensure that all relevant organization functions are kept informed of marketing objectives.
- Design and implement local, national, international and social media strategy to align with WATAN goals
- Monitor local, national and international media agencies, and platforms
- Communication with the press and ensure media coverage from the local, national, international media agencies, platforms (News TV channels- Newspaper - Radio - News websites) for WATAN activities, projects, and events
- Oversee WATAN Visual Identity and all media products
- Design and implement new features to develop brand awareness, like events and competitions
- Experience in current technologies and trends in social media, design tools, and applications
- Experience in advocacy campaigns, events management and implementation
- Preparing and marketing proposals for fundraising projects
- overseeing the fulfillment of donor-funded advocacy projects
- Leading and managing processes of a strategic advocacy plan related to programmes
- Preparing and marketing proposals for fundraising projects
- Developing policy work and activities.
- leading and overseeing media team in strategy, planning, tactical execution, implementation, optimization and performance analysis.
- Train, motivate, grow and evaluate team-members
POSITION REQUIREMENTS
- BS/MS degree in Media & Marketing or a related field.
- Minimum experience five years in Media & Marketing together and managing, training and developing an integrated media team.
- Strong relationships with the press, local, national, international media agencies and media platforms (News TV channels- Newspaper - Radio - News websites).
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Strong analytical and project management skills.
- Strong communication, interpersonal, facilitation, and diplomatic skills.
- Experience in setting up and optimizing Google Adwords campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Confident and dynamic personality.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
- Excellent communication, lobbying, and active listening skills.
- Full awareness of the context of work in non-profit organizations.
Vatan Derneği
Vatan Derneği