Role Purpose:

The overall purpose of this role is implementation of the marketing strategy and plans for the country, support to programme implementation by executing traditional and online marketing campaigns, producing and uploading content on our social media channels and country websites.

Job holder will also use digital and mobile technologies to build the British Council’s reputation online and to communicate effectively with our customers to deliver our key messages.

About Us:

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

Main Opportunities / Challenges for This Role:

 

• Contributing to ambitious growth targets: supporting implementation of the country marketing strategy by performing marketing activities for our programmes and services, contributing to the overall country, regional and global strategic objectives for the British Council in a flexible, cost-effective way.
• Building our social media communities: engaging with them daily and working together with the regional marketing team on specific initiatives and campaigns aimed at creating and maintaining a vibrant community of people interested in our programmes and services.
• Contributing to the development of relations with national and local media and co-ordinate communications and other press-related duties.
• Producing, maintaining and developing online content for our social media channels and country websites.
• Managing tight deadlines: excellent organizational and time management skills, also to be able to work under pressure with strict deadlines
• Building marketing and digital awareness in the whole team: good interpersonal and teamworking skills

 

Main Accountabilities:

Country marketing strategy

 

• Supports the execution of the marketing strategy and plans for the country ensuring alignment to the cluster/regional and global marketing strategy.
• Supports the development and execution of campaign strategies, both traditional and online, to support a variety of routes to market and maximise impact and share of voice,
• Ensures that clear and consistent marketing processes are followed in the country
• Monitors and reports on agreed marketing KPIs for the country as agreed with the Marketing Manager
• Proactively shares results and best practice across the cluster/region marketing team and with regional and SBU leaders and the Marketing Community of Practice

 

Consultancy, analysis and problem-solving

 

• Applies professional marketing expertise to contribute to marketing strategies, plans and approaches for the country
• Applies core technical and professional knowledge to support the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure

 

Internal customer focus

 

• Builds an in-depth understanding of the country and the operational context, opportunities and challenges for marketing functions and teams
• Facilitates successful internal communications within the country
• Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services for the country and discuss those with the country and regional marketing teams.

 

Service improvement

 

• Supports the implementation of new country marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional marketing strategy
• Supports our work on audiences and market segmentation for the country, working closely with the Marketing Manager in country
• Explains to customers and colleagues within the country the need for compliance with agreed marketing policies and processes, assisting Marketing Manager in the production of reports at country level to demonstrate compliance as needed.
• Champions the deployment of the British Council brand architecture, monitors country compliance, and manages interventions to address and resolve reasons for non-compliance

 

Functional expertise

 

• Contributes to the production of marketing materials liaising with all relevant teams by writing, proofreading, editing and designing material produced.
• Produce and upload content for different marketing channels, including country website and social media, making sure they are on brand with no broken links and spelling errors.
• Provides proactive professional advice and support to internal customers to ensure local and SBU specific requirements for the country are high quality, effective and compliant with marketing policy, process and governance.
• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.
• Fully-qualified within CIM (or the equivalent by experience), combined with a track record of practice in the field

 

Relationship and stakeholder management

 

• Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with marketing colleagues across the organisation and the business and operational teams across the cluster they support.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
• Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions

 

Closing date for applications – 24 March 2019, 23:59

The position will be based in Ankara or Istanbul

This is an idefinite position

The post is open to the citizens of Republic of Turkey or residents who hold the necessary work and residence permits.

The British Council is committed to a policy of equal opportunity and welcomes applicants from all sections of the community.

We work to ensure that people are not unjustifiably discriminated against on the basis of

age, disability, ethnicity, gender, religion or belief, sexual orientation or any other irrelevant grounds.

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Child Protection Strapline

The British Council believes that all children have potential and that every child matters – everywhere in the world.

The British Council affirms the position that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC 1989

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